Klaus PAUR - Regional Director Automotive North Asia, TNS China
Klaus has over 20 years of experience in marketing and market research, 13 of which have been spent specialising in the automotive industry.
Prior to his current role in China, Klaus worked at TNS Automotive headquarters in Paris where he directed a major research programme across Europe and Latin America analysing automotive advertising effectiveness.
Heading up the automotive research practice for TNS in China since 2003, Klaus also holds responsibility for business activities in Greater China and Korea, and plays a co-ordinating role within the entire TNS North Asia Region. With experience in understanding brand-consumer relationships, Klaus and his team also deliver market information and insights on new product development, segmentation & positioning, and stakeholder management to ensure our clients are at the forefront of the evolving industry markets.
Originally from Austria, Klaus speaks German, English, French and some Chinese, and holds a Master’s in Business Administration.
For any further information or enquiry, please contact Klaus at Klaus.Paur@tns-global.com
