by Herb Sorensen
How Today's Shoppers Really Think, Behave, and Buy: Breakthrough Insights for Creating High-Profit Retail Experiences! Present the right products to the right shoppers at the right time. Eliminate merchandise that's actually costing you sales.
Prepare for all three "moments of truth" in the buying process. Based on decades of second-by-second analysis of millions of shopping trips. Written by Herb Sorensen, the world's #1 expert on in-store consumer behavior.
Today, improving the effectiveness of the retail experience is no longer an option: It's a matter of survival--and nobody knows more about doing that than Herb Sorensen. That's because Sorensen understands your customer's in-store behavior better than anyone else on Earth. Now, drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what your customers are thinking, why they behave as they do, and how to reshape stores to deliver truly remarkable results. You'll discover how to drive more profit from the "quick trip"...the three "moments of truth" in every shopping event...how customers "migrate" within the store...and how to use "active retailing" to place products precisely where they'll do best.
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