Global Scientific Director, Consumer and Shopper Insights, TNS North America
Herb is a pre-eminent authority on observing and measuring shopping behavior and attitudes within the four walls of the store. His book, Inside the Mind of the Shopper: The Science of Retailing, was released by The Wharton School Publishers in May, 2009. Herb has worked with Fortune 100 retailers and consumer packaged goods manufacturers for more than 35 years, studying shopper behavior, motivations and perceptions at the point of purchase. Sorensen’s patented shopper tracking technology PathTracker® is helping to revolutionize retail marketing strategies from a traditional “product-centric” perspective to a new “shopper-centric” focus.
Herb has conducted studies in North America, Europe, Asia, Australia and South America. His research has been published in AMA’s Marketing Research, The Journal of Advertising Research, FMI Advantage Magazine, Progressive Grocer and Chain Drug Review and he has been utilized as an expert source for The Wall Street Journal, Supermarket News and BusinessWeek. Additionally, he is currently a panelist of Retail Wire’s “Brain Trust.”
Herb was named one of the top 50 innovators of 2004 by Fast Company Magazine, and shared the American Marketing Association’s 2007 EXPLOR Award for technological applications that advance research, with Peter Fader and his group at the Wharton School of Business of the University of Pennsylvania. Herb has a Ph.D. in Biochemistry.
For any further information or enquiry, please contact Herb at firstname.lastname@example.org
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